HI, I’M ROMA.
Throughout my career, I've become obsessed with understanding why customers love certain products and abandon others. Whether designing fleece, activewear, or kids apparel, I've learned that comfort lives in the details: fit, fabric, construction, durability, ease of wear, and emotional connection.
The best products remove friction. They make life easier, more comfortable, and more enjoyable.
Over 15+ years, I’ve shaped brand-defining products for the retail market, led high-performing teams, and locked arms with marketing, merchandising, and global manufacturing to bring ideas from concept to market— all from the intense lens of the customer.
I push for premium, brand-right work that moves the business forward and drives impact—and I don’t believe creativity and accountability are opposites.
Keep scrolling and let's go.
I’m known for translating consumer insight and brand strategy into clear product and storytelling roadmaps that perform. I’ve led culturally relevant, purpose-driven, and inclusive product initiatives—
many of which generated earned media coverage and
contributed to sustained business growth.th.
My work lives at the intersection of creativity and execution—where customer insight, cultural relevance, and craftsmanship meet commercial reality.
I spent 16 years at Abercrombie & Fitch, working across multiple brands and ultimately serving as a Senior Design Director. I led end-to-end product creation and seasonal creative direction across core and growth categories, partnering closely with Marketing, Merchandising, Sales, Product Development, Quality, and global sourcing teams. My scope extended well beyond design, encompassing product strategy, cost and margin decision-making, launch alignment, and cross-functional execution.
I’m a hands-on creative leader with strong concept development, visual communication, and factory-facing execution skills. I’ve worked directly with international factories and suppliers for much of my career, including regular travel to Asia to support design execution, value engineering, quality standards, and production readiness. My approach emphasizes early feasibility, disciplined calendars, and speed-to-market without compromising quality or brand integrity.
Leadership is central to how I work. I care deeply about building high-performing teams and developing future leaders through coaching, trust, and accountability. .
I value environments that balance creative ambition with operational discipline and believe the strongest work comes from collaboration and shared ownership
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I studied Fashion Design at Kent State University, with a minor in International Business, and participated in the study abroad program in Florence, Italy—experiences that shaped my global perspective and appreciation for craftsmanship and heritage. I remain actively engaged in creative communities, including work with the Columbus Museum of Art, and I’m drawn to projects rooted in history, design integrity, and thoughtful reinvention.
Grounded by family and shaped by the resilience of my immigrant parents, I bring grit, optimism, and intention to everything I build—whether products, teams, or brands. I’m currently seeking my next leadership opportunity where creativity, execution excellence, and meaningful impact are valued equally.