Roma Sison King

DESIGN DIRECTOR |

Building customer-loved products through thoughtful design, commercial strategy, and

purposeful innovation.

For nearly two decades, I've built commercially successful apparel businesses by combining product strategy, customer insight, trend forecasting, and cross-functional leadership. From iconic fleece programs to innovative kids collections, my passion is creating products people genuinely love to wear.

my work in the press

comfort denim launch + brand campaign

creative direction summer 2023

pride collection- adults + kids

nba x abercrombie collaboration

be comfy with who you are campaign

the everybody collection abercrombie kids

family matching swim campaign abercrombie kids

the swim shop abercrombie boys

the everybody collection abercrombie kids

giulana rancic x abercrombie kids collaboration

maclaren x abercrombie collaboration

creative direction back to school 2023

fleece essentials shops

gamer hoodies collection

establishing Iconic A&F Fleece- 2008 onward

summer 2022 ready for play collection

jeans that feel like sweats launch

creative direction summer 2023

tees + shorts campaign summer 2023

giulana rancic x abercrombie kids collaboration