customer and purpose
something that we always hear from our customer is the desire for match-y outfits across the genders for that perfect family photo opp or instagram post of siblings.
this capsule is one of the many sibling-matching collections we do throughout the year. for spring break / summertime, it's a no brainer to design swim in energetic prints and patterns, separates, and fun accessories for our kids.
and bonus, our customer's social media posts are great UGC for marketing!
CREDITS:
with every season, it takes an amazing team to make the vision come alive:
GVP of Design, abercrombie kids – sarah schwartz
senior design director, abercombie boys – roma king
lead designer over boys swim – stephanie fratus
concept and art direction, abercrombie kids – becca scono
social media and website work – a&f marketing, stylists and web team
[material shown here is property of abercrombie and fitch and is not for use or reference outside of showcasing my previous work and abilities during my time at abercrombie kids.]