customer and purpose
our 2022 abercrombie kids pride collection was centered around the mantra that 'being comfy is about more than clothes.' we envisioned creating a collection that empowered and energized kids and their families to be comfy with being who they are and with each other.
the items designed in this collection are gender-neutral as part of our everybody collection. additionally this was a collaboration with the A&F adults brand, as well as co-created with the trevor project.
DESIGN DIRECTION:
each year, our pride design captains are responsible for bringing this incredible collection to life by staying true to the cause and honing in on the product that best represents the mission of the trevor project, all while injecting elements of trend. the direction was to keep this very tight, optimistic and emotional, from the mantra, to the keith haring licensing, to the color palette and pattern, to the gender neutral items. additionally, throughout the development process, we were in lock-step with the trevor project to ensure alignment with their organization’s mission for the LGBTQ community.
CREDITS:
with every season, it takes an amazing team to make the vision come alive:
GVP of Design, abercrombie kids – sarah schwartz
senior design director, abercombie boys – roma king
concept and art direction, abercrombie kids – becca scono
pride captains – nathan palmer and stephanie fratus
social media and website work – a&f marketing, stylists and web team
[material shown here is property of abercrombie and fitch and is not for use or reference outside of showcasing my previous work and abilities during my time at abercrombie kids.]