customer and purpose
summer equals pool season for our kid!
when it comes to swimsuits, we bring a hard focus to comfort, function, and most of all FUN.
this season we focused on our customer’s love for (and it’s trendy) summer-centric pattern, licensing and matching sets, in the best quick-dry, pool-to-play fabrications.
we also put massive efforts into offering swim as a “destination” by building out the swim season as impactful, thoughtful and productive assortment drops, envisioning the full online presence and in-store presentation and shopability.
credits
with every season, it takes an amazing team to make the vision come alive:
GVP of Design, abercrombie kids – sarah schwartz
senior design director, abercombie boys – roma king
concept and art direction, abercrombie kids – becca scono
social media and website work – a&f marketing, stylists and web team
coordination floorset – a&f product channel marketing team
[material shown here is property of abercrombie and fitch and is not for use or reference outside of showcasing my previous work and abilities during my time at abercrombie kids.]