customer and purpose
our summer 2019 everybody collection was graced with a special collaboration with giulana rancic and her son, duke.
as always, the spirit of our everybody collection is inclusive, gender neutral, trendy and fun. trends we were excited to go after were back graphic crews, gradient scenic hoodies, dye effects, resorts shirts, a clear windbreaker and cool accessories.
giuliana and duke worked with us on campus for this collaboration and we had touchpoints throughout the development process. overall the outcome was incredibly well-received and we gained a great amount of brand awareness through the partnership and marketing.
A little description of your image
A little description of your image
credits
with every season, it takes an amazing team to make the vision come alive:
GVP of Design, abercrombie kids – sarah schwartz
senior design director, abercombie boys – roma king
senior design director, abercrombie girls – jodie murphy
concept and art direction, abercrombie kids – katie irving, trent beers
marketing – a&f marketing team
[material shown here is property of abercrombie and fitch and is not for use or reference outside of showcasing my previous work and abilities during my time at abercrombie kids.]